Lelong.com is a Malaysian online market that can be accessed by people all over the world. Lelong.com was design for the purpose of auction activities such as bargain, bidding, buying and selling. It allows users to have online internet auction and trading for many types or products or services like electronic products, books, home appliances and so on.
All auctioned and sales products are categorized to allow people who visit and access this website to find information about products easily and then enter into transaction such as buying and selling. There are 30 categories all together in Lelong.com. Categories include beauty and health, books and comics, cars and transport, clothing and accessories, house and property, gifts and premiums, and travel and tours.
All auctioned and sales products are categorized to allow people who visit and access this website to find information about products easily and then enter into transaction such as buying and selling. There are 30 categories all together in Lelong.com. Categories include beauty and health, books and comics, cars and transport, clothing and accessories, house and property, gifts and premiums, and travel and tours.
The idea of an auction site in Malaysia has taken off with huge good responses, and to stand out among competitors and attract the Malaysian internet users as a whole, Lelong.com has three different language versions – English, Chinese and Malay. Because of good responses from the Malaysia internet users as a whole and the realization of many distributers of the advantages of using an online auction site to trade, Lelong.com is transacting from a Consumer-to-Consumer (C2C) relationship to a Business-to-Consumer (B2C) relationship.
Selling System:
Maximum Bid / AutoBid / ProxyBid
Each time you enter a Maximum Bid, your automatic proxy, AutoBid goes to work for you. AutoBid lets you set an upper bidding limit, which is your Maximum Bid, while keeping your actual bids as low as possible. If another party beats your initial bid, AutoBid raises your bid by one single increment more than the challenging bid. This pattern continues until another bidder exceeds your Maximum Bid, or until you win the auction.
Payment channel:
1. Online Credit Card
- Visa / Master
2. Interbank Transfer / Giro / Bank Counter
- Maybank, Alliance Bank
3. E-banking Payment 
- Open Bill Payment
4. Cheque payment
5. Cash payment in Lelong office
In the years to come e-retailing will be very competitive as everyone is trying to expand their share of market—the only growth segment in all of retailing. But as online merchants look to be more competitive in 2009, they are going to employ more robust e-commerce solutions and services. Technology providers and applications that are right for you choose between on-demand or off-the-shelf applications, develop and manage a growing e-commerce technology infrastructure, and use customer feedback to implement new technology effectively.
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