Amazon.com, Inc. is one example of an ecommerce success.
Amazon.com, Inc. is an American electronic commerce (ecommerce) company in Seattle, Washington. It is America's largest online retailer, with nearly three times the internet sales revenue of runner up Staples, Inc. The domain amazon.com attracted at least 615 million visitors annually by 2008 according to a Compete.com survey. This was twice the numbers of walmart.com.
Amazon.com, Inc. was founded by Jeff Bezos in 1994 and was launched online in 1995. It started as an on-line bookstore but soon diversified to product lines of VHS, DVD, music CDs and MP3s, computer software, video games, electronics, apparel, furniture, food, toys, etc. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, China and Japan. It also provides global shipping to certain countries for some of its products.
On 15 January 2009, a survey published by Verdict Research found that Amazon.com was the UK's favorite music and video retailer, and came third in overall retail rankings.
There are a number of causes for the success of Amazon.com. One of them is the continuous study of the buying pattern of consumer that results in continuing making their customers happy. Amazon.com attracts and retains their customers by offering various rewards to their customers. Besides, Amazon.com also provides the free of charge additional services such as gift-wrapping to their customers. Amazon.com has also managed to improve their shipping system throughout the year.
The second cause is an effective marketing process. Amazon communicates with their customer frequently and effectively. The punctuality of the product shipping also contributes to the effective marketing process. Amazon.com has increased their capabilities to quote the available product on the real time basis.
In addition, Amazon.com also acts as a middleman between the consumer and other retailer. Amazon.com will refer customers to other retailers if certain items are not available in theirs company. Customers can use the ‘shop the web’ search service to search for other retailers.
Finally, the strong public recognition enables amazon.com to earn a high margin profit and focus on the business expansion activities.
Amazon.com, Inc. is an American electronic commerce (ecommerce) company in Seattle, Washington. It is America's largest online retailer, with nearly three times the internet sales revenue of runner up Staples, Inc. The domain amazon.com attracted at least 615 million visitors annually by 2008 according to a Compete.com survey. This was twice the numbers of walmart.com.
Amazon.com, Inc. was founded by Jeff Bezos in 1994 and was launched online in 1995. It started as an on-line bookstore but soon diversified to product lines of VHS, DVD, music CDs and MP3s, computer software, video games, electronics, apparel, furniture, food, toys, etc. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, China and Japan. It also provides global shipping to certain countries for some of its products.
On 15 January 2009, a survey published by Verdict Research found that Amazon.com was the UK's favorite music and video retailer, and came third in overall retail rankings.
There are a number of causes for the success of Amazon.com. One of them is the continuous study of the buying pattern of consumer that results in continuing making their customers happy. Amazon.com attracts and retains their customers by offering various rewards to their customers. Besides, Amazon.com also provides the free of charge additional services such as gift-wrapping to their customers. Amazon.com has also managed to improve their shipping system throughout the year.
The second cause is an effective marketing process. Amazon communicates with their customer frequently and effectively. The punctuality of the product shipping also contributes to the effective marketing process. Amazon.com has increased their capabilities to quote the available product on the real time basis.
In addition, Amazon.com also acts as a middleman between the consumer and other retailer. Amazon.com will refer customers to other retailers if certain items are not available in theirs company. Customers can use the ‘shop the web’ search service to search for other retailers.
Finally, the strong public recognition enables amazon.com to earn a high margin profit and focus on the business expansion activities.
E-commerce has evolved as an indispensable part of business organizations that are eager to increase their online sales quotient.
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